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Great Campaign From Johnson’s: Naturally Beautiful MOMents
When my children and I attended Johnson’s Naturally Beautiful MOMents in partnership with Millennial Moms PH, I came to realize the reality that motherhood is not always a walk in the park too for other moms just what I am experiencing. That it’s not just me who’s having a tough day with kids once in a while.
I love how Johnson’s has this advocacy to empower moms and remind us that it’s the moments born from those not-so-picture-perfect realities of motherhood; tantrums, whining, endless whys, unexpected ugly (upset tummy) episodes in a restaurant while you should be enjoying your meal, stained treasured clothing pieces all these that you and I survived. Really, there is no such thing as a ‘perfect’ mom. And that motherhood is beautiful as it is with both the good and the not-so-good moments, and this beauty is best manifested in moments we naturally share with our babies.
#NaturallyBeautifulMOMents is a movement that encourages moms not to compare themselves with the filtered, curated motherhood photos they see on social media, and instead celebrate the beauty of natural bonding moments with their babies, no matter how messy, or unglamorous those may be.
Moms today like myself, can find a re-assuring and genuine ally that recognizes a simple yet meaningful fact: Motherhood is messy, but what lies in between are the genuine, natural everyday moments she shares with her baby that makes her motherhood journey and their bond more meaningful. “I’ve learned to appreciate that the messy and tough days of motherhood is what gives my journey a depth of fulfillment and joy. I want to encourage other moms to realize, as I did, that motherhood is beautiful with both the good and not-so-good moments, and this beauty is best manifested in those simple moments we naturally share with our babies,” Bianca says.
“Behind the flawless depiction of motherhood we see nowadays on social media, JOHNSON’S® sees an opportunity to shed light on the unfiltered realities around it. We want to help moms embrace every inch of motherhood and start empowering themselves one step at a time,” JOHNSON’S® Baby South East Asia Marketing Director Maimai Punzalan said.
“We at JOHNSON’S® believe in the power of unfiltered motherhood. We want to help moms embrace every inch of it and start empowering themselves one step at a time with the right platform, such as the #NaturallyBeautifulMOMents campaign, and with the right products, such as the JOHNSON’S® Milk Range,” says JOHNSON’S® Baby South East Asia Marketing Director Maimai Punzalan.
“I learned the hard way that motherhood isn’t at all like what you normally see on your Instagram feed, and I was overwhelmed with how tough it was when I became a new mom,” JOHNSON’S® mom Bianca Gonzalez-Intal openly shares. “To be honest, there is so much pressure on mothers today, especially to new moms, as we all try our hardest to be a “flawless” mom when the reality is, motherhood isn’t glamorous—and that is perfectly okay,” the soon-to-be mom of two added.
Some photos that shows how the kids on that event enjoyed:
Motherhood is a magical journey. However it isn’t always isn’t always hugs and laughter like what social media painted such a well-curated and re-touched glam of motherhood with picture-perfect images of happy mom-and-baby photos we see left and right.
JOHNSON’S®, through its Milk™ Range, encourages moms to embrace and be proud of the #NaturallyBeautifulMOMents they share with baby by joining the JOHNSON’S® Snap Natural movement – a movement that encourages moms to embrace the natural and authentic.
Join the movement by posting a photo of yourself and your child in your happiest bonding moment while showing-off that natural baby-beautiful skin together. Use the hashtag #NaturallyBeautifulMOMents and tag @johnsonsbabyph on Instagram for a chance to win a Staycation Package in The Farm at San Benito (Lipa City, Batangas) for three (3): two (2) adults and one (1) child. Overnight stay and lunch for three (3) plus a spa treatment for mom (the participant). To know the mechanics, visit this.
JOHNSON’S® Milk™ Range (Bath, Lotion, Powder, Soap) are available in leading supermarkets, drug stores, and department stores nationwide. It has the natural goodness of milk with rice and oats extracts for 2x better nourishment versus regular bar soap, so they can both have baby-beautiful skin while they enjoy their bonding moments together.
Now it’s time for a giveaway from Morena Mom!