John Lloyd for Western Union

John Lloyd for Western Union

John Lloyd Cruz. I first saw this guy when I was 10 or 11 years old. We were at a doctor’s clinic, I don’t know his exact reason being there as I was busy nursing a fever. He was charming, yes, I remembered the nurse who assisted me was busy smiling at Lloydie. She was so kinikilig while I tried not be affected by the then Tabing Ilog character Rovic Mercado.

Now, JL is one of the most acclaimed actors in the Philippines today. He is recognized as the Philippine Box Office King for his effective portrayals in many award winning Filipino movies. I mean, who doesn’t know Popoy?

After so many years I saw him again. But this time he’s taking a new role as Western Union’s Global Ambassador for Overseas Filipinos.

The global brand campaign will roll out this year in the Philippines and in overseas countries including the United States, Canada, and other countries in the Middle East, Europe, and Asia where many Filipinos live and work.

With Filipino society slowly evolving into a digital age, Western Union is working its way to becoming the market leader in the digital money transfer market. Globally, Western Union has launched WU Connect, a platform that embeds Western Union’s robust global money transfer through third-party platforms. By tying up with leading chat applications WeChat and Viber, consumers can now send money virtually anywhere in the world. With this new feature, Western Union aims to provide solutions and services that will flawlessly integrate into the consumer’s digital habits and lifestyle.

“John Lloyd Cruz mirrors Western Union’s strengths of having a long and successful track record. He also relates to Filipinos’ aspirations of having an improved family life. As Western Union’s global ambassador for every overseas Filipino, his new role is to advocate moving money for better to every overseas Filipino,” says Patricia Riingen, Senior Vice President, South East Asia and Oceania.

The leading man of real life heroes.