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7 Common online advertising problems and Lookna’s solutions

Online advertising plays an ever more central role in most business’s marketing plans. From retargeting to social; there are plenty of creative and cost effective ways to get your brand under the noses of hundreds, if not thousands of potential customers. However, despite the many benefits of touting your brand on the internet, online advertising continues to be plagued by fraud and viewability issues, as well as low creative standards, leading critics to question its effectiveness, and future.

In the online world, the speed of technology and adoption presents unique challenges for businesses. To grow your business you need to attract the attention of your prospects, advertising can help you do so if used correctly. If you want to get the most from the money you spend to promote your products and services, make sure to avoid these common mistakes.

  1. Focusing on Your Products and Services

If you want to get the attention of your prospects, speak to their needs and wants. Your prospects’ primary concern isn’t that you’ve been in business for 10 years; it does you know the problem they want to solve.



Lookna is a new online advertising platform on the web. Use your ad in Lookna to identify at least one common problem of your prospects and the benefit of using your product or service.

  1. Having a Weak Small Business Marketing Message

All too often you hear ads and it takes some thought to figure out what they are even promoting.

Lookna has a complete set of information that your business needs in advertising. As an advertiser account, you can create a listing for your products and services and add some basic information about your business.

  1. Online advertising fraud

Ad fraud (Invalid Traffic) is concerned with theory and practice of fraudulently representing online advertisement impressions, clicks, and conversion or data events in order to generate revenue. While ad fraud is more generally associated with banner ads, video ads and in-app ads, click fraud has been associated with search marketing and conversion fraud with affiliate marketing.

Lookna doesn’t make use of pay-per-click charging system. We all know that these are prone to fraudulent acts, making the advertiser pay for non-converting clicks. Lookna offers 100% FREE for advertisers operating in fixed business locations.

  1. Stealing Your Online Identity

Recent research reveals that identity theft affects millions of people a year, costing victims countless hours and money in identity recovery and repair. What causes this pattern of online theft and fraud? It’s a combination of factors: a lack of consumer knowledge regarding protecting your identity online.

In Lookna, your account security is our utmost concern, which is why we make sure to keep it safe and secure in our database. Our website uses SSL technology to protect all the activities you do. Once we receive your information (email, password, personal information, credit card details, etc), we encrypt it and store it in our database. Furthermore, we will only use the information you provided for its purpose and will never divulge to third party partners. We do our best to keep your information safe in Lookna. However, you should also make sure that you practice safety procedures to keep your account safe.

  1. Not a Legit Business (Scam)

Lookna only allows verified business owners to have a listing and advertise their businesses. That is why we provide verification process before a listing will be shown to searchers. We provide verification processes that are done by real humans and not just artificial intelligence.

  1. High-Paying online ads

In Lookna, you do not need to have huge advertising budget, your ads and listings will be shown for FREE! We provide FREE advertising services where you can showcase your products and services. There will be no funds depletion, making your ads visible always. There is also no bid competition to make it on the top, so there is no more over spending just to keep it up with giant advertisers.

  1. Hard to understand when advertising online

Creating a listing in Lookna is a piece of cake. However, here are some best practices that you can use as a guide to make sure that you get the most out of it. Choosing the right category for your business, provide all of the needed information for your business, make use of the Lookna features and avoid creating duplicate listings.


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